![]() ![]() “We saw that this brand is really, really loved and just needs a little more love to get it back to where it used to be. ![]() The group of investors and the company’s chief executive were interested in Julius and his friends because their families had been familiar with the brand in the early 2000s. In 2020, Swiss licensing firm Futurity Brands announced it had acquired all intellectual property rights to Paul Frank. Over time, Julius the monkey and other critters showed up on T-shirts, pajama pants and all manner of items. The brand started in 1995 in Huntington Beach when artist Paul Frank started making custom wallets for his friends. “You don’t like this? It’s Hunter, he’s a leopard,” she remembers saying to her son. She wants to share her love of Lisa Frank with both her children, but she’s already been rebuffed by her 8-year-old son. “If I could buy everything Lisa Frank, I probably would, if I could afford it,” said Haywood, a Lincoln, Ala., resident and mother of two. She knows the names of all the Lisa Frank characters and has fanned out across the internet to find other items. She’s a frequent shopper on the Posh Peanut website and gets notification texts sent to her phone when new collections drop. “If I could buy everything Lisa Frank, I probably would, if I could afford it.”Īutum Haywood, 38, estimates that she’s spent about $1,000 on Lisa Frank items as an adult, including a rainbow-print purse, a blanket emblazoned with colorful unicorns, a rainbow, leopard-print towel, Angel Kitty dress, backpack and lunchbox for her daughter and two pairs of pajamas printed with rainbow-spotted dogs and dolphins, respectively, for herself.
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